Last updated: 18/08/2025
1. Introduction & Scope
Rusty Rhino (“we,” “us,” “our”)—operating the Rusty Rhino Bushveld Market in Dinokeng, South Africa—respects your privacy and handles your personal information in strict compliance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
This Privacy Policy applies to all personal information collected through our website (rustyrhino.co.za), via email, in person, or by any other means.
2. Responsible Party & Information Officer
Rusty Rhino is the responsible party regarding the processing of personal information for the purposes of POPIA.
Our appointed Information Officer is:
- Name: Rusty Rhino Information Officer
- Email: karen@rustyrhino.co.za
- Phone: +27 72 850 5129
The Information Officer ensures compliance with POPIA, handles data subject requests, and liaises with the Information Regulator if required.
3. Personal Information We Collect & Why
We collect personal information only for lawful, specific, and clearly explained reasons (“purpose specification,” “processing limitation”). These may include:
- Contact details: such as your name, email address, phone number, postal address—needed to respond to inquiries and coordinate visits or purchases.
- Usage and analytics data: website interactions, cookies, IP addresses—to improve user experience and understand site performance.
- Third-party referrals or identifiers: only when consented to or legally permissible.
We rely on lawful bases for processing, including consent, contractual necessity, legal obligation, or legitimate interests, aligned with POPIA’s requirements.
4. How We Collect Your Information
Personal information is collected:
- Directly from you, through contact forms, subscription sign-ups, or in-person interactions.
- Through cookies and analytics on our website (these may include personal identifiers and are subject to POPIA).
- From third parties, only when you have consented or as allowed by law.
5. Use, Storage, and Retention
We process personal information only for the purposes for which it was collected. Further processing, if any, will be compatible with the original purpose.
We retain personal information only as long as necessary to fulfil the original purpose or as required by law. Afterward, data is securely deleted or anonymised.
6. Protection & Security Safeguards
We implement reasonable technical and organizational measures to safeguard your personal information from unauthorized access, theft, misuse, alteration, or destruction.
7. Your Rights as a Data Subject
Under POPIA, you have the right to:
- Confirm whether we hold your personal information.
- Access the personal data we hold about you.
- Request correction or erasure of your data.
- Object to processing, request restriction, or lodge a complaint.
- (Note: POPIA does not guarantee a right to data portability).
To exercise any of these rights, contact the Information Officer at karen@rustyrhino.co.za. We may request identity verification to protect your privacy before fulfilling requests.
8. Cross-Border Transfers
Rusty Rhino does not currently transfer personal information outside South Africa. Should this change, we will ensure transfers only occur under conditions that provide adequate protection, in line with POPIA provisions.
9. Cookies & Website Tracking
Cookies and third-party tracking tools (e.g., analytics) may collect personal identifiers—this falls under POPIA’s scope. You can opt out in your browser settings or through our cookie settings tool.
10. Breach Notification
In the event of a data breach involving your personal information, we will notify you promptly and inform the Information Regulator, as required by law.
11. Children’s Data
Our site is not directed at children under 18. We do not knowingly collect their personal information. If discovered, such information will be deleted immediately.
12. Changes to This Policy
We may update this Privacy Policy as necessary. The Effective Date above reflects the latest version. Major changes will be communicated via our website.
Summary Table
| Element | Details |
|---|---|
| Responsible Party | Rusty Rhino Bushveld Market |
| Information Officer | karen@rustyrhino.co.za |
| Legal Framework | POPIA, South Africa (effective 1 July 2021) |
| Data Collected | Contact info, usage data, analytics, cookies |
| Purpose | Site use optimization, communications, customer support |
| Data Subject Rights | Access, correction, deletion, restrict, object |
| Security | Technical & organizational safeguards |
| Breach Response | Data subjects + Regulator will be notified if breach occurs |